Don’t let the word “money clothing” fool you. This is not about the garage sale or out of the rack sale that makes you buy loads of new clothes at half the prices. With the discard-faster-than-you-wear new age fashion culture, this is the trend today. However, we are talking a completely different style of clothing here.
‘Money’ is a brand of men’s clothing which started in 2003 to provide apparel to men which was a combination of great taste, style and authentic material. It was started by Nick Cordell and Melvyn DeVilliers in 2003. A third designer, Japanese Takashi ‘Maru’ Marujo joined them in 2004. The clothing line started with men’s t-shirts and hoodies (hooded t-shirts) initially but has now diversified to all kinds of men’s apparel including knit wear and jeans. The denims have the unique quality of having real money kept inside the back pocket (hence, justifying the name) according to the country where you buy them from- for example, a dollar if you pick them in America or a euro if in Europe.
Money clothing has the unique Japanese quality, evident in the finish of their clothes and the material used to make them and can be attributed to the Japanese designer in the trio, Marujo. All the clothes carry contemporary designs and can be called as clothes which pick the pulse of the present generation, particularly their choice of wearing garments that make them look “cool”, which in popular language means one who is carefree and one who doesn’t (or doesn’t want to) conform to socially redundant traditions and practices.
For the above reasons, this brand is for people who carry that attitude and who want their clothes to reflect their thinking.
‘Money’ has become a famous brand due to celebrity following by popular celebrities such as Jay Z and David Beckham who are huge style icons for present day youth. Money follows all the ongoing trends and translates them into their clothing, making them a hit with the people instantly. The colors used are also vibrant, in line with the personalities of present day wearers.
The mix of two great traditions-the oriental and the occidental has given money clothing a value advantage very few brands can command. There is always something new, something fresh and something out-of-the-box when two totally different cultures combine. And that when worn looks like nothing you have ever worn before.