Critical Content – Web Design Presentations

Everyone who has ever had to start up an online business, whether big or small, has had to deal with the challenge of creating an appropriate site with relevant web design. An online presence is a very significant factor in establishing a business and its identity in marketing its products. That is why it is imperative to ensure that the process is carefully planned and executed with the direction of the business in mind.

For one thing, setting up a company’s web design is not something done haphazardly. One of the important things in setting it up is to carefully consider the initial impression that the site can generate. This will be crucial especially for first-time visitors. An important piece of advice is to note that a good website doesn’t necessarily mean heavy graphics and too much text. Viewers will always appreciate a site that is clear-cut and straight to the point.

The site itself should be forthright in stating what the business is promoting and the overall presentation should be clear on this. It only takes a few seconds to make an impact on each visitor so there is only a small window of opportunity to make things count. Bottom line is to keep things clear and crisp.

There will also be a need to consider the target market. Various visitors to the site will have different connection speeds due to the internet connection. Hence, there will be a need to tailor the loading time of the site in order to suit each person’s needs. A possible solution would be to provide a page with options for fast or slow internet connections. This will certainly be helpful to cover a wider market base.

Make sure to keep the website content as organized as possible. A sloppy site will do anything but promote a professional impression. It’s a sure way to turn off potential visitors and have them click elsewhere. Do take care to spend a good amount of proper web design on this area as it will be helpful in guiding viewers around the site.

Creating a site can also be enhanced through the use of widely available online tools. These applications can help in improving the overall atmosphere and site presentation if used correctly. Taking the time to use these tools properly can definitely make the content of a site really stand out.

Last but not least, there will also be a need to have Internet viewers to find out about the site. A website’s lifeblood is its visitors and this can be achieved through the use of advertising and registering with search engines. Also consider the use of a relevant domain name in order to make the business’ identity clear on what it’s all about.

All in all, there is no limit to what can be placed on the website. The important thing to remember is to go about it in such a way that clearly shows what the business or site is all about. Being original and creative with the content and overall presentation will definitely give a good impression. This means in terms of being online, a nicely executed web design can spell the difference in a thriving site or one that just gathers dust.

Three Hazards Presented by Other Runners in Races

Running in a race can be a lot of fun. Much of this fun comes from being surrounded by all the other racers. Some races even have tens of thousands of participants. So, unless you are an introvert (and some runners truly are), a race like this can be like fun to the tenth power.

But a race, especially a larger race, presents certain hazards. And some of those hazards come from your fellow runners. Consider the following hazards before your next race, so you that you may avoid more of them and get to enjoy the race instead of later regretting it.

Hazard: Stopping to tie a shoelace

This is a classic hazard that tends to happen toward the start of a race, when a runner’s first response is to take care of the loose shoelace instead of to consider where he or she is and that stopping in a crowd of runners could cause a lot of falls. It usually occurs with a new runner, but it can happen with a veteran runner, too.

Avoid this hazard by being very observant for the first mile of the race and by every so often listening for flopping laces and glancing at other racers’ shoes.

Hazard: Tossing a cup

This hazard most often occurs in the water-stop areas of races. A runner grabs a cup of water, pours some of it over his or her head or sips some of it, and then carelessly tosses the half-full cup to the ground, leaving you to possibly slip on it.

Avoid this hazard by running far around water stops where you need not get hydration and by watching other runners carefully when you join them to get your own cup.

Hazard: Spitting phlegm

This hazard is more psychological than physical. Running a race requires good breathing, so running will often quickly reveal to a runner that his or her airway is partially blocked. Getting spit upon by a runner who has just cleared a throat that has filled with phlegm likely will not affect you physically during the race, although you could eventually develop a cold from that spit, if it lands in the wrong place. But getting spit upon can ruin your attitude, if you let it, which can hurt your performance as well as your enjoyment of the race.

Avoid this hazard by listening for nose sniffles and throat clearing from fellow runners.

How To Do A Listing Presentation

When You Solve Their Problems – Only Then Do You Get Their Listing!

That’s all consumers want – as all of us buy products and services that resolve our problems. For example, you buy a lawn mower to solve your problem called ‘long grass’.

Well the same applies to sellers. They have 12 problems they want resolved before they’ll agree to list with you. By showing them the solution to these 12 problems, you’ll get their listing. And isn’t that the reason why you go on listing appointments in the first place!

1. First Impressions Do Count!

Let’s face it, first impressions do count. Would you take a buyer out to view homes driving a rusted out 1974 Buick? Would you attend a listing appointment wearing a tee shirt and shorts? Or how about giving a prospect a handwritten business card? Of course not, for you know image is critical for success. This is why it is essential for you to use only high quality, impressive and effective marketing materials to guarantee your success.

2. You May Not Like It, But Homeowners Do Judge A Book By Its Cover!

Image and impression are as equally important when it comes to the listing presentation itself. Just think of all the prospecting time and effort you’ve invested to book the listing appointment.

* Are you going to blow it all away by using a non-personalized, ineffective, company standard listing presentation?

* After all, you only have one chance at making a good impression!

And you need to invest only a few dollars to achieve exceptional ‘first impression’ results.

3. What Is The Homeowner Hearing From Other Agents?

Do you know that the average homeowner interviews 2 to 7 real estate agents before selecting one to list his home? This presents us with a question that is extremely important to success. What are these other agents telling the homeowner about the marketing strategies for his home?

* Public Open House

* Newspaper ads

* Local TV & radio ads

* Internet Exposure

* MLS Open House

* Office Open House

4. With Every Realtor Telling The Homeowner The Same Thing… Which Agent Do You Think The Homeowner Decides To Select As The Listing Agent?

The answer is… The one agent the homeowner is most impressed with when it comes to the content and appearance of the listing presentation itself.

5. What Do We Mean By Content & Appearance?

Perhaps this example will help us to effectively explain the issue. When you go to a grocery store and walk down the cereal aisle you’ll find manufacturers competing with each other for your business via professionally designed boxes that are exceptional in content and appearance. (Content means the words on the box and not the the cereal in the box.)

Why?

Well, corn flakes are corn flakes and they know it. So in efforts to make a distinction in the eyes of consumers over their competition, they invest literally tens of thousands of dollars in designing just the right looking box.

6. Therefore, Your Extra Advantage Over The Other Agents Is Found By…

Having a listing presentation that not only is great in content but is also visually impressive!

7. The Vast Majority of Homeowners Want To Be Educated Instead Of Sold By A Realtor!

Just put yourself into the back into the shoes of a homeowner for a moment! Would you want your Realtor using a ‘sales’ approach while on the listing presentation or would you rather prefer your Realtor to ‘fully explain’ every detail of the marketing process?

* The obvious answer is education.

And top listing agents understand this point and have designed their listing presentations to be educational instead of sales oriented. The end result are more listings with fewer problems!

8. And This Is What The ’12 Reasons Why To List With Me!’ Presentation Is All About!

It is for those agents who do not want to use sales tricks and gimmicks in an effort to get a listing. In plain language, they want to teach rather then sell homeowners into their services.

9. Why Do ‘Top Producers’ Use The ’12 Reasons Why To List With Me!’ Format?

There are two reasons why 83.7% of top producers choose this listing presentation format over all others available within the industry.

Reason #1: To Create Problems!

* Top producers value the power of problems. They understand problems, and their solutions, are the reasons why homeowners make the decision to list a home. However top producers approach these problems and solutions in an unique way.

* They do not wait for the homeowner to present a problem. Rather top producers ‘seed’ their listing presentation with specific problems. They then outline the solutions to these problems to the homeowner throughout the presentation. This strategy translates into more listings, more often than any other listing presentation style.

Reason #2: To Create Division!

* Top producers understand their listing presentations must cause the seller to agree to list before they discuss home pricing. This division between service and price is essential in terms of securing a listing.

* In fact, failure to separate service from price within a presentation is the #1 reason why average Realtors lose listings.

10. But That Does Not Need To Happen To You Anymore!

The “12 Reasons Why To List With Me!” listing solution will show you how to divide the listing presentation from the pricing presentation, allowing you to gain the commitment to list from the seller before you discuss price.

This results in an incredible explosion in listing success. And listings are the name of the game for any Realtor who wants to earn $150,000 + per year!