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When You Solve Their Problems – Only Then Do You Get Their Listing!

That’s all consumers want – as all of us buy products and services that resolve our problems. For example, you buy a lawn mower to solve your problem called ‘long grass’.

Well the same applies to sellers. They have 12 problems they want resolved before they’ll agree to list with you. By showing them the solution to these 12 problems, you’ll get their listing. And isn’t that the reason why you go on listing appointments in the first place!

1. First Impressions Do Count!

Let’s face it, first impressions do count. Would you take a buyer out to view homes driving a rusted out 1974 Buick? Would you attend a listing appointment wearing a tee shirt and shorts? Or how about giving a prospect a handwritten business card? Of course not, for you know image is critical for success. This is why it is essential for you to use only high quality, impressive and effective marketing materials to guarantee your success.

2. You May Not Like It, But Homeowners Do Judge A Book By Its Cover!

Image and impression are as equally important when it comes to the listing presentation itself. Just think of all the prospecting time and effort you’ve invested to book the listing appointment.

* Are you going to blow it all away by using a non-personalized, ineffective, company standard listing presentation?

* After all, you only have one chance at making a good impression!

And you need to invest only a few dollars to achieve exceptional ‘first impression’ results.

3. What Is The Homeowner Hearing From Other Agents?

Do you know that the average homeowner interviews 2 to 7 real estate agents before selecting one to list his home? This presents us with a question that is extremely important to success. What are these other agents telling the homeowner about the marketing strategies for his home?

* Public Open House

* Newspaper ads

* Local TV & radio ads

* Internet Exposure

* MLS Open House

* Office Open House

4. With Every Realtor Telling The Homeowner The Same Thing… Which Agent Do You Think The Homeowner Decides To Select As The Listing Agent?

The answer is… The one agent the homeowner is most impressed with when it comes to the content and appearance of the listing presentation itself.

5. What Do We Mean By Content & Appearance?

Perhaps this example will help us to effectively explain the issue. When you go to a grocery store and walk down the cereal aisle you’ll find manufacturers competing with each other for your business via professionally designed boxes that are exceptional in content and appearance. (Content means the words on the box and not the the cereal in the box.)

Why?

Well, corn flakes are corn flakes and they know it. So in efforts to make a distinction in the eyes of consumers over their competition, they invest literally tens of thousands of dollars in designing just the right looking box.

6. Therefore, Your Extra Advantage Over The Other Agents Is Found By…

Having a listing presentation that not only is great in content but is also visually impressive!

7. The Vast Majority of Homeowners Want To Be Educated Instead Of Sold By A Realtor!

Just put yourself into the back into the shoes of a homeowner for a moment! Would you want your Realtor using a ‘sales’ approach while on the listing presentation or would you rather prefer your Realtor to ‘fully explain’ every detail of the marketing process?

* The obvious answer is education.

And top listing agents understand this point and have designed their listing presentations to be educational instead of sales oriented. The end result are more listings with fewer problems!

8. And This Is What The ’12 Reasons Why To List With Me!’ Presentation Is All About!

It is for those agents who do not want to use sales tricks and gimmicks in an effort to get a listing. In plain language, they want to teach rather then sell homeowners into their services.

9. Why Do ‘Top Producers’ Use The ’12 Reasons Why To List With Me!’ Format?

There are two reasons why 83.7% of top producers choose this listing presentation format over all others available within the industry.

Reason #1: To Create Problems!

* Top producers value the power of problems. They understand problems, and their solutions, are the reasons why homeowners make the decision to list a home. However top producers approach these problems and solutions in an unique way.

* They do not wait for the homeowner to present a problem. Rather top producers ‘seed’ their listing presentation with specific problems. They then outline the solutions to these problems to the homeowner throughout the presentation. This strategy translates into more listings, more often than any other listing presentation style.

Reason #2: To Create Division!

* Top producers understand their listing presentations must cause the seller to agree to list before they discuss home pricing. This division between service and price is essential in terms of securing a listing.

* In fact, failure to separate service from price within a presentation is the #1 reason why average Realtors lose listings.

10. But That Does Not Need To Happen To You Anymore!

The “12 Reasons Why To List With Me!” listing solution will show you how to divide the listing presentation from the pricing presentation, allowing you to gain the commitment to list from the seller before you discuss price.

This results in an incredible explosion in listing success. And listings are the name of the game for any Realtor who wants to earn $150,000 + per year!

Design is an important part of a digital presentation. Presentations that are more pleasing to the eye make them more interesting to an audience. Design is also important to the effectiveness of delivery. A digital presentation that has an appropriate design will be easy for an audience to view. For example, if the presentation has a dark background, then a light color font would be easier for viewers to see and understand the content.

As audiences become more sophisticated, they expect lively, professional-looking presentations. PowerPoint design templates offer a collection of design options and other formatting features for your presentation. The design template determines other aspects of the presentation, such as the location of text and object placeholders and the style and size of bullet points.

Templates in presentation are efficiently designed for definite purposes and they permit users to create a presentation very quickly. Templates can be previewed and modified if required. A content template helps the user with content and gives suggestions about the association of different kinds of information. A design template creates a presentation without worrying about the design elements. Each template has its own color scheme and fonts that work with the overall design of the presentation.

These templates provide the required edge and appearance that your presentation needs to capture your audience’s attention. With Custom Slide Layouts, you can create the type of layout you need, when you need it so you are never confined to prepackaged layouts. This gives you the flexibility to create layouts that contain multiple elements.

In current professional scenario, the design templates, and layout delivered with PowerPoint doesn’t actually fulfill the competent requirement of professionals, companies, or corporate. To fulfill this need they look for custom designed presentation templates and slide layouts with a personal touch onto them.

Just what kind of indicators for presentation should you use when you are coming up with a balanced scorecard PowerPoint presentation? This is something that companies need to take into consideration as well. Now, a lot of companies nowadays might be guilty of taking this for granted. But this is something that you should not forego yourself at all. After all, the balanced scorecard is one of the most prominent and most effective managerial tools that you can ever use.

Thus, it is important to make sure that all of your employees, and not just the members of the management team, are able to comprehend completely the role of the balanced scorecard and the metrics that it contains, as well as how to use them. To ensure complete comprehension, why not use a PowerPoint or PPT presentation for this? After all, PPT presentations have also become notoriously used because such presentations are easy to prepare and they make explaining so much easier to do.

And get this! There have been studies that show that people are able to understand things more clearly when PPT presentations of whatever concept they have to learn and understand are given. PPT presentations make great demonstrations of concepts, after all. And a PPT presentation can indeed be utilized in a coherent and comprehensive discussion of the balanced scorecard and its different aspects.

Being part of the management team, it would not be difficult for you to grasp the concept of the balanced scorecard and its aspects fully. However, you have to remember that not all people under your employ are holders of management degrees. Thus, there would be terms and aspects that your employees might find difficult to grasp fully. But with the help of your PPT presentation, you can use the program’s features to make these concepts easier to grasp. This is indeed one of the perks of using PPT presentations.

Another great thing about PowerPoint as a program is that whatever presentation you may have in mind, you can actually entice your audience to be as interactive as you want them to be. The program allows you to insert animated images, for starters, which are of great help when it comes to retaining the attention of your audience. More importantly, these animated images can make your presentation more interesting, thereby grabbing everyone’s attention more effectively.

So, what should this PPT presentation include then? In a nutshell, you should include indicators, measures, initiatives, and targets in your presentation. Of course, do not give just the nutshell details – you need to dig deeper and provide an in-depth discussion of all of these aspects. Furthermore, you should also include the different roles that every employee in the company plays, as well as their responsibilities and tasks that come with the job.

And do not just stop there! Do not thing including indicators for presentation would be enough. Go the extra mile and discuss other concepts, such as Six Sigma Reengineering, Benchmarking, Activity Based Costing, Statistical Process Control, Forecasting, TQM or Total Quality Management, and more! Remember that this presentation should be as thorough as needed so make sure to go the extra mile here.