Investor meetings are the life-blood of public companies. They can motivate potential investors to invest in a company as well as provide existing investors with information about their investment. To reach new investors, CEOs traditionally engage in road shows traveling from city-to-city to meet with investors. However, today the time and financial costs of travel have skyrocketed for busy executives, as well as investors and analysts. Worse, with today air traffic problems executives find themselves stranded in airports wasting valuable time that could be used to build a business.
Virtual Investor Presentations (VIPs) solve this problem through live virtual investor meetings using the internet to present the PowerPoint and the audio for the speaker’s presentation and Q&A. This allows CEO’s of public companies and investors to attend a live meeting in the convenience of their offices.
VIPs are NOT webcasts of live conference presentations. They allow the audience to interact with the presenter and receive answers to their questions just as they would at the live conference itself.
VIPs don’t replace face-to-face meetings; rather, as part of a comprehensive Investor Relations Program, they complement such meetings. Just as companies use webinars to market their services and products to potential buyers, and then follow-up with one-on-one sales meetings with serious prospects, cost-effective Investor Relations Officers companies use VIPs to introduce their company to potential investors, and then travel for one-on-one meetings with investors anxious to make a commitment.
One of the best benefits of a VIP, is that it can reach a larger, potentially, national audience, since all investors and analysts can attend from the convenience of their offices. This allows the public company to put itself on these people’s radar screens, and then follow-up with them to show that they are delivering on the promise. And when they do, they can announce another VIP to let people know that the company is executing on its growth strategy – something every investor wants to hear!